Boosting Revenue by 163% with Strategic Variation Launch for a Home Improvement Brand

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Boosting Revenue by 163% with Strategic Variation Launch for a Home Improvement Brand

Challenges

Captens identified four in-demand variations of the ceiling ligh and launched them under a single parent ASIN to streamline the product listing and offer more options to potential customers.

  1. Poor Sales Performance: Due to intense competition in the market, despite offering quality products, the brand was struggling to compete with other brands that offered similar products at lower prices. This led to a decline in sales, which affected the brand’s revenue and growth prospects.
  2. Difficulty in Standing Out: The competitive market made it difficult for the brand to differentiate itself and make its products more visible to potential customers. As a result, the brand was struggling to drive traffic to its Amazon store, which affected its sales performance.
  3. High Cost per Acquisition (CPA): The low conversion rates were primarily due to the challenges mentioned earlier. Even though the brand was investing heavily in advertising and marketing efforts, it was not able to convert enough potential customers into actual buyers. This, in turn, led to a high CPA, which affected the brand’s profitability and growth prospects.
Boosting Revenue by 163% with Strategic Variation Launch for a Home Improvement Brand
Boosting Revenue by 163% with Strategic Variation Launch for a Home Improvement Brand

Plan Of Action

Captens identified four in-demand variations of the ceiling ligh and launched them under a single parent ASIN to streamline the product listing and offer more options to potential customers.

  1. Identifying and Launching Relevant Product Variations: Captens identified four in-demand variations of the ceiling ligh and launched them under a single parent ASIN to streamline the product listing and offer more options to potential customers.
  2. Merging New Variations with Existing Listing: Captens merged the new product variations with the existing, underperforming ceiling light listing to increase the visibility of the new products.
  3. Aggressive PPC Campaigns for New Variations: To take advantage of the “honeymoon period,” Captens started aggressive PPC campaigns for the new product variations to increase visibility and drive sales.
  4. Ensuring Compatibility with Amazon’s Merging Policies: To ensure compatibility with Amazon’s merging policies, Captens downloaded and analyzed category flat files to ensure that the new product variations were correctly merged with the existing listing.

Results

Captens identified four in-demand variations of the ceiling ligh and launched them under a single parent ASIN to streamline the product listing and offer more options to potential customers.

  1. Increased Revenue: The brand experienced a 163% revenue increase due to improved visibility and customer interest in the newly launched product variations.
  2. Decreased CPA: The Cost per Acquisition (CPA) decreased by 25% as a result of increased conversions driven by the new product variations.
  3. Improved Overall Conversion Rates: The brand received the “best seller” badge due to increased traffic to the listing, resulting in improved overall conversion rates.
  4. Upselling Opportunities: The brand was able to increase upselling opportunities, resulting in higher profits even if one of the variations did not generate significant profits on its own.
  5. Better Keyword Targeting: The most suitable product variation appeared for specific search queries, leading to better keyword targeting and search result relevance.
Boosting Revenue by 163% with Strategic Variation Launch for a Home Improvement Brand

What Our Clients Say?

Since we started working with Zelevate, our Amazon sales have been through the roof. They’ve got the know-how to optimize everything, and their focus on growing our brand is just what we needed.

— Mark T., Product Manufacturer

— Mark T., Product Manufacturer

What I love about Zelevate is how they’re always there when we need them. They’ve boosted our sales big time, and their commitment to our brand’s growth really shows. We couldn’t ask for better partners.

— Sarah K., Amazon Seller

— Sarah K., Amazon Seller

The team at Zelevate isn’t just managing our Amazon store—they’re helping us win. Their strategies are spot-on, and they’re genuinely invested in our success. We’ve seen amazing results.

— David L., Brand Owner

— David L., Brand Owner

Partnering with Zelevate was the best move we made. They really know their stuff, and their hands-on approach has taken our Amazon sales to the next level. These guys are the real deal.

— Emily R., E-commerce Entrepreneur

— Emily R., E-commerce Entrepreneur

Zelevate totally transformed our Amazon game. In just a few months, our sales shot up, and they did it without hurting our profits. They really get what it takes to grow a brand.

— John M., Amazon Seller

— John M., Amazon Seller

Zelevate completely turned things around for us. We were losing clients because our results were all over the place. Their team stepped in, fixed the issues, and now our clients are sticking with us. We’re finally seeing steady growth, and it feels great.

— Emily R.

— Emily R.

Running our PPC campaigns was becoming a real headache—costs were going up, and we weren’t seeing the returns we needed. Zelevate took over and really knew what they were doing. Our ad spend went down, sales went up, and our clients are thrilled. They’ve made a huge difference for us.

— David L.

— David L.

We were having a tough time growing our agency. Operational issues and client demands were pulling us in every direction. Zelevate came in, took the pressure off, and let us get back to focusing on what we do best. We’ve seen amazing growth since they came on board.

— Sarah J.

— Sarah J.

Keeping good talent and meeting client expectations was a real challenge for us. Zelevate helped us get things under control. They’ve really improved our operations, which has made a big difference in how we work with our clients.

— Mark T

— Mark T

We were dealing with high costs and inefficient processes that were holding us back. Zelevate stepped in with practical solutions that helped us cut costs and streamline everything. Now, we’re in a much better position to grow, and it’s all thanks to their help.

— Lisa M.

— Lisa M.

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