Overview
Double the revenue. Same 10% TACoS.
UEI came to Zelevate as a $1.4M Amazon account. The job was to scale it without advertising eating a bigger share of every sale. Zelevate rebuilt the PPC structure, secured the Buy Box, and tightened the listings, which doubled revenue while TACoS stayed at about 10%.
The account
$136K in January 2024. $284K in December 2025.
Monthly revenue climbed from $136K in January 2024 to $284K in December 2025.
The challenge
Sales had fallen 76% in four months
Before Zelevate, UEI's Amazon sales were sliding fast, and advertising had no steady direction. Ads went from expensive to switched off, with nothing in between. The brand needed a setup that could win back sales and keep growing without ad costs running away.
Sales in freefall
Monthly revenue dropped from $113K in January 2023 to $27K in May 2023.
Ads spending too much, then nothing
TACoS was around 20% in January and February, then 0% in March and April.
No stable base to grow from
With sales and ads both swinging month to month, there was no dependable engine for ranking or steady revenue.
The approach
The approach
Zelevate focused on two things: getting more of the right traffic, and making sure that traffic converted.
PPC management
Exact-match campaigns on the most relevant keywords to build rankings. Phrase and Broad campaigns ran alongside them to find new search terms and pick up easy sales.
Pricing automation
Repricing rules built to hold the Buy Box at 100%, so no ad-driven click converted for another seller.
Listing optimization
High-relevance keywords worked into titles, bullets, and descriptions — helping organic discovery and giving paid traffic a better page to land on.
Creator Connections
Amazon creator campaigns to bring in social-proof traffic outside regular PPC.
Coupon strategy
Targeted coupons during competitive periods to lift click-through and conversion.
Ongoing reviews
Regular performance reviews to adjust targeting and catalog changes quickly.
Results
Three years, twice the revenue
Three years, twice the revenue, and ad efficiency that held steady throughout.
2×
Annual revenue
$1.49M → $2.96M
+67%
Profit, 2024
$519.5K → $867.1K
+104%
PPC sales, 2024
$535.6K → $1.09M
$355K
Best month
July 2025
Ready when you are
Your Growth Should Be More Profitable
One flat install fee, done in 21 days. You only move to a retainer once you've seen the results on your own numbers.
The Profit-First Install
$2,000 of work
$297
What's only due today
- Your full P&L, product by product
- Leaks closed: pricing errors, wasted ad spend, FBA overcharges, return rates
- Listings and images rebuilt for A9 and Rufus
- Organic Growth Plan built on white-space keywords
- Advertising growth plan with inventory plan and revenue projections
- You only move to our full retainer once you've seen results on your own numbers.
- If we're not the right fit, you keep all of it.
- The price doesn't change and there's nothing else to negotiate.