Overview
Three times the sales. Conversion up 77%.
Iotech International makes ioRinse, a range of dentist-recommended mouthrinses (Ultra, AC, MR, RTU and Concentrate), and ioMist, a molecular iodine nasal spray. Iotech brought in Zelevate for full-service management: listings, creative, PPC, pricing and account health.
The challenge
A busy account leaking profit to ads
When Zelevate took over in April 2025, only 11.8% of sessions turned into orders, ads cost almost half of the sales they drove, and 42% of sales depended on PPC.
Low conversion
11.8% of sessions bought
Expensive ads
ACOS at 48.8%
Weak click-through
PPC CTR of 0.32%
Paid-heavy sales
42% of sales from PPC
Results
The results
+198%
Sales, year over year
Apr 4 – Dec 31, 2025 vs 2024
+77%
Conversion rate
11.81% → 20.92%
17.7%
TACoS
Down from 20.4%
Ready when you are
Your Growth Should Be More Profitable
One flat install fee, done in 21 days. You only move to a retainer once you've seen the results on your own numbers.
The Profit-First Install
$2,000 of work
$297
What's only due today
- Your full P&L, product by product
- Leaks closed: pricing errors, wasted ad spend, FBA overcharges, return rates
- Listings and images rebuilt for A9 and Rufus
- Organic Growth Plan built on white-space keywords
- Advertising growth plan with inventory plan and revenue projections
- You only move to our full retainer once you've seen results on your own numbers.
- If we're not the right fit, you keep all of it.
- The price doesn't change and there's nothing else to negotiate.