Overview
Falling sales, turned around. In 90 days.
Advanced Food Intolerance Labs sells at-home hair analysis kits that report on food sensitivities, vitamins and gut health, from the 350-item Primal Kit to the 1,000-item Premium Kit. The brand brought in Zelevate for full-service management: listings, creative, PPC, pricing and account health.
The challenge
A declining account with expensive ads
When Zelevate took over in January 2026, sales had dropped 31.1% on the month before, ads were costing almost 24% of sales, and refunds were running at 3.45%.
Falling sales
Down 31.1% in January
High ad cost
Real ACOS at 23.8%
Rising refunds
3.45% refund rate
Unoptimized PPC
Poor targeting, wasted spend
The approach
Fix everything, fast.
With sales falling, Zelevate worked on every part of the account at once: how the kits look, what the listings say, how ads find shoppers, and why customers were sending kits back.
Creative
Listing images & A+ Content
Main images redesigned with lifestyle and infographic shots, plus A+ comparison charts and brand story modules.
Orders up 61.7% in March.
Content
Listing content & SEO
Keyword research, rewritten titles and bullets, backend terms, and a multi-page Brand Store.
Units up 58.9% in March.
Advertising
PPC rebuilt from scratch
Exact, Phrase, Broad, Auto, ASIN and category campaigns, with dayparting and weekly negative-keyword mining.
Real ACOS down from 23.82% to 18.76%.
Pricing
Deals, pricing & promotions
Lightning and 7-Day Deals, targeted coupons, strikethrough pricing and bundles.
Promo spend cut from $1,919 to $467 a month.
Operations
Account health & quality
Product quality feedback addressed, reviews and Q&A managed, Brand Registry protection in place.
Refund rate down from 3.45% to 2.08%.
Results
From decline to growth, in one quarter
March sales of $98,495 — up 58.2% on February and 20.6% on January — with net profit of $43,632. Real ACOS, refunds and promo spend all came down while sales went up.
+58.2%
Sales, month over month
February → March 2026
18.8%
Real ACOS
Down from 23.8% in January
$43.6K
Net profit, March
Up 27% on January
Ready when you are
Your Growth Should Be More Profitable
One flat install fee, done in 21 days. You only move to a retainer once you've seen the results on your own numbers.
The Profit-First Install
$2,000 of work
$297
What's only due today
- Your full P&L, product by product
- Leaks closed: pricing errors, wasted ad spend, FBA overcharges, return rates
- Listings and images rebuilt for A9 and Rufus
- Organic Growth Plan built on white-space keywords
- Advertising growth plan with inventory plan and revenue projections
- You only move to our full retainer once you've seen results on your own numbers.
- If we're not the right fit, you keep all of it.
- The price doesn't change and there's nothing else to negotiate.