Overview
A small account with expensive ads.
In seven months, Zelevate took Mercium from £17.5K to a record £87.7K a month on Amazon UK. Structured PPC, targeted ranking campaigns and a monthly deal calendar pushed its main product to #3 in its niche, while ACOS fell from 80% to 45%.
The account
£17.5K in April. £86.6K in November.
Monthly sales grew almost every month from onboarding to peak season. After November's record, December still closed at £65.6K, nearly four times the starting point.
The challenge
Ads were costing 80p for every £1 they sold.
A product that could sell, with nothing behind it — expensive ads, no ranking strategy, and no path to organic growth.
Unprofitable ads
ACOS sat around 80%, so most ad-driven sales barely covered their own cost.
A small base
At about £17.5K a month, sales were too low to build ranking momentum on their own.
No campaign structure
No dedicated ranking campaigns and no deal calendar, so growth had no engine.
The approach
One new lever every month.
Zelevate focused on getting more of the right traffic and making sure it converted — each month adding a new layer on top of the last.
May 2025
PPC management
Exact-match campaigns on the most relevant keywords to build rankings, with Phrase and Broad campaigns alongside to find new search terms and pick up easy sales.
June 2025
Listing optimization
High-relevance keywords worked into titles, bullets and descriptions. Organic discovery improved, and paid clicks landed on pages that convert.
July 2025
Ranking campaigns
New Exact campaigns aimed only at the top 10 keywords in the niche, bid to win first-page and top-of-search placements.
Pushed the main product to #3.
August 2025
Lightning Deals
Deals scheduled within each month to create sales-velocity spikes that signal demand to Amazon and lift organic rank and BSR.
September 2025
Prime Exclusive Discounts
PED badges used to raise visibility and click-through in search — a cheaper complement to PPC during competitive windows.
November 2025
Peak-season deals
Best Deals and Lightning Deals stacked for peak season, anchoring the record £87.7K month.
Results
Seven months, five times the sales, and a top-three product.
4.9×
Monthly sales
April → November 2025
£87.7K
Best month
November 2025
#3
Top seller in its niche
Main product
45%
ACOS
Down from 80%
- Profit followed — net profit rose from £8,128 in October to £14,060 in December, a 73% rise in two months.
- The base held — after the November peak, December still closed at £66.5K, nearly four times the April starting point.
Ready when you are
Your Growth Should Be More Profitable
One flat install fee, done in 21 days. You only move to a retainer once you've seen the results on your own numbers.
The Profit-First Install
$2,000 of work
$297
What's only due today
- Your full P&L, product by product
- Leaks closed: pricing errors, wasted ad spend, FBA overcharges, return rates
- Listings and images rebuilt for A9 and Rufus
- Organic Growth Plan built on white-space keywords
- Advertising growth plan with inventory plan and revenue projections
- You only move to our full retainer once you've seen results on your own numbers.
- If we're not the right fit, you keep all of it.
- The price doesn't change and there's nothing else to negotiate.